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YouTuber Mark Rober uplo around one video per month. His videos are full of fun, educational, and family-friendly content. So, how does he do it? Is his content simply so good that it keeps viewers coming back for more, or is there more to the story? YouTube is the second largest search engine on the planet and is owned by the largest, Google.
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Getting found and growing an audience on YouTube can be a huge boost for your brand. In order to give the YouTube algorithm what it wants you must first understand exactly how it works. Like any skill, creating content that speaks to the masses requires practice and a deep understanding of the very specific science behind it.
This audience is comprised of a mix of people who have recently viewed or engaged with your content and a large percentage of your current subscriber base who the algorithm believes are most likely to watch and react to it.
The larger your test audience, the better the data so if you have a lot of subscribers you have a better chance of the video doing well, but the beauty of this phase is that the balance on non-subscribers means that even channels with a low subscriber count have a fair chance of virility. If the video flops with this audience, the video slips into obscurity. If your video reaches this phase it means that based on the reactions of your core audience, the Algorithm Gods have smiled upon your video and will begin to show it favor.
What this actually means is that the algorithm will begin to show your video to a wider audience made up of people with similar interests and search habits to your With all these ads my odds are not so good audience similar to how look-alike audiences work on Facebook. If the video continues to do well with the expanded audience, it has proven that it has a larger appeal beyond your typical fan base and core audience.
This is your viral moment. Your video will now get recommended more and more for as long as people continue to reactive positively. The YouTube algorithm looks for three very specific metrics that any YouTuber can see via the Analytics section of their Creator Studio. These mighty metrics are:. When creators can maximize each of these statistics, they vastly improve their chances of reaching their viral moment. Keeping people on your video may seem difficult but becomes easier when you understand a bit about human nature and psychology.
Generally speaking people have a deep need for closure. When creating content, you can and should keep this in mind and use it to your advantage. Make it hard to stop watching by prolonging the pay-off. Think about your favorite book, show television show, or movie. How did they keep you invested through to the end? Why did you keep watching?
To hook your audience, consider using this formula at the beginning of each video to set the tone:. This should be what the video is about and tease how the video will end. Maybe pose a question that you plan to answer through the course of the video. Here you should explain why it matters and perhaps what lead you to ask the question mentioned in the hook.
Basically, you are giving your viewer a reason they should care. With your set-up, you explain how you are going to do whatever it is you are going to do in the video. You use this as an opportunity to provide a clear understanding of what to expect and hints at the hook the reward at the end of the video. Ultimately, a great hook, context, and set-up will show the viewer what they have or where they are, tease what they want or where they could be, then explain the challenges to get there with a promise to deliver the solution at the end.
Another great tip to keep your audience engaged is to make a conscious effort to have the pacing of your video smoothly flow from one point to the next.
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Consider writing mini cliffhangers between transitions in your videos to keep them watching. The above tactics will only take you so far. To keep retention high you must master the art of powerful storytelling. Your video should tell the kind of story that you would want to hear. If it would lose your interest, it will likely lose the interest of your viewers too. Plan out your content from start to finish. The more time you invest in planning and implementation, the greater the reward.
You may have the best story on the planet, but in its video form, it is useless if no one is clicking to watch it. Maximizing your CTR requires just as much strategy as building the video content itself. Two factors play into taking advantage of both human psychology and the algorithm to maximize your CTR: Optimized Metadata and an Optimized Thumbnail.
Metadata is the SEO copywriting of your video. When done properly, it feeds both the YouTube and Google algorithms the information they need to recommend your video. The experts implement keyword research into their metadata to make it stretch even further. Meta falls into four :. Titles should be kept at 50 characters or less. This is to avoid truncating your title being cut off when it is shown on mobile and in searches. Tags are the keywords that help the search engines find your content.
They also help group your content with similar content so it can be found easier by people who share similar interests. YouTube provides you with 5, characters. Though digital With all these ads my odds are not so good recommend using as much of this space as you can, the first line is by far the most important.
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The first line is what shows up in the search so treat it as your elevator pitch to your video. Thumbnails are the teaser image that promotes your video. Humans are visual creatures and we interact with things that catch our eye. To create The best thumbnail images, have a very specific strategy in mind that follow these best practices:. The image should contain a demonstration of the payoff the reward to tease what to expect and entice people to click like click-bait but delivers on the promise.
The key to creating quality original content that will bring people back for more is to focus on quality over quantity. Really take time to strategize the content you create to make sure it stands out. We have all heard the saying that wise people listen more and speak less so that when they do speak their words carry more weight.
This can be true for video content as well. A good video will be evergreen. It can be shared again across social media every three to six months and will not hit the law of diminishing returns until about the 3 rd share. If you create new content and it once to twice a month, you have more time to really focus on creating pure and sharable content that will continue to provide returns for months if not years to come.
Consider creating exclusive content for each platform you are on. Sometimes this means using the larger piece of video content for YouTube and taking short pieces of it to share across other social networks. This will push traffic to the video and help boost the value of it in the eyes of the algorithm. You can also use the content of the video to create an article or blog like this one for even more keyword value.
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Creating a video content strategy as part of your overall digital strategy can be a real challenge but the payoff is worth it. If you are not sure where to start or need help, the experts at Global Reach can help you figure out where video content can help you most! today to learn more!
What if you could have your videos go viral every time you ? Understanding How the Algorithm Works In order to give the YouTube algorithm what it wants you must first understand exactly how it works.
Phase 1: The. Phase 2: The Viral Moment. How to Improve Retention Keeping people on your video may seem difficult but becomes easier when you understand a bit about human nature and psychology. To hook your audience, consider using this formula at the beginning of each video to set the tone: 1. Start with a Hook This should be what the video is about and tease how the video will end. Provide Context Here you should explain why it matters and perhaps what lead you to ask the question mentioned in the hook. The Set-Up With your set-up, you explain how you are going to do whatever it is you are going to do in the video.
Great Pacing Makes Great Videos Another great tip to keep your audience engaged is to make a conscious effort to have the pacing of your video smoothly flow from one point to the next. How to Improve Click Through Rate CTR You may have the best story on the planet, but in its video form, it is useless if no one is clicking to watch it.